WORKSHOPS
Sunday, March 18, 2012The Hotel at the Arundel PreserveHanover, Maryland
(Available to registered attendees only. Register now!)
We’ve gathered leading experts in the field for this year’s Fabulous Moms Expo & Conference. Expand your knowledge with jam-packed business and professional development workshops on topics that all “mompreneurs” need to know now.
How to Market and Sell Your Services Beyond Cash-Strapped
Consumers and Small Businesses
Location: Hanover Room
For the mompreneur,
learning to market and sell her services beyond cash-strapped consumers and
small businesses in favor of the $2 trillion corporate market has the potential
to radically transform her business — and allow her to create a lasting legacy.
In this highly engaging session, Angelique will reveal the truth behind what it
takes to work with corporate clients; the 3 most effective yet simple ways
women can get their foot in the door; and "insider" secrets to
maximizing the financial return from every corporate client. She will also
share how participants can immediately apply this information to their business
in order to create a lasting transformation.
Presented by: Angelique L. Rewers, ABC, APR
CEO, The Corporate Agent
 |
Harnessing her 15+ years of award-winning work with world-leading corporations, Angelique Rewers, ABC, APR, is teaching solo business owners how to stop chasing cash-strapped clients and instead land lucrative corporate contracts. Having successfully navigated the corporate procurement process from both sides of the buying table, Angelique provides “insider” secrets and strategies that make this $2 trillion market more accessible to all. |
Does the thought of social media make you want to head for a cave? Tips on Navigating the Social Surf.
Location: Arundel Room
Do you think the world’s all gone to Twitter, Facebook, and LinkedIn? Simply, social media can transform your small business if it is used correctly. You will learn to navigate the social surf with 15-year Internet marketing and web development veteran Angela Render.
Presented by: Angela Render
Owner, Thunder Paw |
Angela Render is a designer, programmer, marketer, and SEO/social networking specialist. Render has a decade of experience in setting up e-newsletters, promotional marketing, SEO research and optimization, and SEO integrated site design and programming. Render teaches classes and gives presentations on web development and Internet marketing. She’s also a published author with several books either in print or production and has a column in Writers’ Journal. |
Before the Purchase: Earned Awareness and Reputation
Location: Hanover Room
Regardless of product or service, a potential buyer’s first stop for information is online. We turn to Google, social networks, blogs and news, seeking write-ups, recommendations, and references, long before we buy. To be successful a small business must earn awareness and their reputation well before the sale. Gain insight into the role public relations plays long before the purchase.
Presented by: Nicole S. Germain
President & founder of MJG Communications, Inc., Producer of the Fabulous Moms: Women’s Small Business Expo & Conference
 | Nicole Germain is the president/owner of MJG Communications, Inc., a company that helps businesses improve their bottom line results through publicity and promotion. She is also the founder of the Fabulous Moms: Women’s Small Business Expo. A 15-year veteran of the public relations, marketing and event planning field, Nicole Germain has secured placement for clients in top print, broadcast and online media outlets. |
Entrepreneur 101: Steps for Getting Your Small Business Started
Location: Arundel Room
Taking your idea to a business plan. Determining the legal structure of your business and obtaining the appropriate business licenses and permits is just some of what Tonia McCoy, of the Small Business Administration will cover in this very informative workshop.
Presented by: Tonia McCoy
Small Business Administration, Business Development Specialist/Women's Business Ownership Representative
Tonia McCoy is a Business Development Specialist with the U. S. Small Business Administration (SBA) where she has been employed for 20 years. Her area of focus is Women Business Owners which she truly enjoys helping. This focus allows Ms. McCoy to assist female entrepreneurs with access to SBA’s financial assistance programs, federal contracting opportunity and access to management and technical assistance. She also works with faith based and community organizations.
Financial Fitness: Personal & Business Finance for the Mompreneur
Location: Hanover Room
Understanding personal and business finance and making smart decisions has become more important than ever. Through fundamental lessons on budgeting, credit and money management, Canning will help attendees look at their finances differently and put them on the road to building stronger financial foundations.
Presented by: Alison E. Canning
Morgan Stanley Smith Barney
 | Alison Canning is a Financial Advisor with Morgan Stanley Smith Barney in Baltimore with over 8 years of experience in the financial services industry. Canning works with women-owned small businesses to help them powerfully address the financial challenges of growing a successful business in a difficult economy. Alison provides individualized solutions for cash management, commercial lending, as well as estate and retirement planning. Alison earned her B.S in English from Towson University and is Series 7, 66, and 31 licensed with the National Association of Securities Dealers (NASD), and holds Life & Disability insurance licenses in MD, VA, AL, and SC. Alison lives in Silver Spring with her husband Michael. |
7 Steps to Developing a Brand with Magnetism
Location: Arundel Room
Get noticed by creating a powerful signature brand. A brand rich with magnetism makes an outstanding first impression. From your marketing materials to your business cards, Carla David of Black Bench LLC will share seven easy steps to your powerful new brand.
Presented by: Carla David
The Black Bench
 | Carla David is a talented and much sought after graphic design artist and branding expert. Prior to starting Carla David Design LLC in 2007, the parent company to The Black Bench Design Boutique, Carla worked as the Art Director for an international organization overseeing design and marketing activities. She has over 10 years of design experience and holds two degrees in Art and Graphic Design as well as a minor in Marketing and Branding. |
Creating & Maintaining Rockstar Partnerships for Business Success
Location: Hanover Room
There is something about partnerships that makes business endeavors that much more exciting, manageable, and successful. In this session hear from Joanna and Amber on how to build flourishing partnerships and make them work long-term. In the session, you'll have the benefit of Amber's business experience coaching and consulting with Fortune 500 clients, Joanna's sense of humor, and their combined experience making partnerships work in small business everyday. Their lessons are so practical and purposeful, you will likely put them in action in your personal partnerships too (i.e., they work wonderfully for marriage as well).
Presented
by: Amber McCue and Joanna Tiger
Owners/Partners of Three Boudoir Photography
Amber McCue is a coach, photographer, speaker, and cofounder of Three Boudoir. McCue realized her passion in helping individuals find and live their gorgeous truth after her own journey of the same. Her professional and personal experiences offer you a killer combo in a coaching - be it in day-to-day life change or corporate stuff like preparing for an interview. By incorporating her passion for photography into her coaching process, she has created a unique approach to coaching.
Are You Unacceptable?
Location: Arundel Room
If you have ever felt that your imperfections – including past choices, disappointments, traumas, shame and failures – in some way make you unacceptable, then you are not alone. What you may not realize is that those very feelings of unacceptability also heavily influence your feelings of worth, which in turn influence how you show up in the world and what you believe you’re able to achieve. In this session you will learn how to transform an im-PER-fection into an im-POWER-fection and, once and for all, step into your true power so that you can embrace the success that is awaiting you.
Presented by: Kathy Wilson
Owner of Coach Kathy Wilson
 | Kathy Wilson is a former collegiate and professional basketball player and coach, and training & development expert in the Washington, DC area. In 2002, while still coaching collegiate basketball at George Washington, she founded her own coaching practice. An author of three books, Wilson has worked with clients such as Morgan Stanley Smith Barney, the World Bank, Mary Washington Healthcare, the Securities and Exchange Commission, Vanderbilt Women’s Basketball Team, and the USDA & FSIS, among others. |
Respect for the dollar and a real common cents approach: Determining the difference between a child’s needs and wants?
Location: Hanover Room
"Affluenza" (the disease of having too much, too soon, with no appreciation) affects every facet of a child's development. The obvious is - wants vs needs, finding the right balance between dependence and independence, and having a healthy respect for the dollar. But did you know that "affluenza" also affects social skills situations, self-reliance and confidence building, and learning to value individual accomplishments? Gersh will give you some real tools to help you raise a responsible, resilient and respectful child.
Presented by: Lori Gersh
Owner, Good Manners Are Contagious
 | Lori Gersh is also the co-author of the widely respected, Good Manners Are Contagious, and she enjoys “traning the trainer” classes, engaging teachers to help young children learn the Principles of Respect. Gersh has been quoted in numerous national and international newspapers, maganizes, and nationally syndicated radio and television programs. |
